About

SairaBeauty meaning: “aspiring to inspire young individuals in businesses.”

“From the school leaving age of sixteen, my passion for creating a cosmetics business grew day by day and I created this platform to present my uniqueness and individuality. 

If it wasn’t for the support of my followers, friends and family I wouldn’t have achieved so much along the way.”

“My business first name started as @SairaBeautyCosmetics and I still remember the weeks in summer 2016 I started making handmade pressed highlighters samples and gave them out. For me at that age, it was a big achievement using my platform and having people purchase these from me. It meant a lot. Thank you, I remember who you are.

“I started college (aged 16-18) and was managing my business, which became a handful balancing A Levels and keeping up with the engagement on Instagram, but it was all worth it. I learnt so much from trials and errors, the experience and journey always helped me improve and achieve better. ” 

“Each year my business flourished, and my way of appreciating this success was by giving to charity. Each year during the month of Ramadan I worked with Muslim Aid donating 100% of my remaining stock. Each year, as a promise from my company, I will continue to do this.”

“I started my new educational journey into University, which became the biggest challenge balancing my student life and business life. I took a pause to focus and settle in University and worked behind the scenes for creating my launch for 2020.”

“2020 was an unexpected and challenging year for us all. Covid-19 took a toll on peoples physical health, mental health and small businesses like my own. I postponed my launch to 2021 because it wasn’t a right period to continue.” 

“During the first lockdown, this time to reflect inspired me to open my second venture @SairaBeautique. My love for fashion, uniqueness and representing the desi culture is inevitable. I cant wait to share with you some contemporary desi clothing designs I have been working on and in time, when this uncertain period goes back to normality.”

“On February 1st 2021 is where I will begin my venture again for both SairaBeauty and SairaBeautique and I am absolutely excited to share the new products I have been working on for a year.”

"This isn’t just any business, I made a family through this company.  With the support of you all along the way I wouldn’t have got to where I am to be launching on the 1st Feb. Thank you.”